Hanbok Culture Week 2025: Festival of Discounts and Experiences (October 21-26)

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This autumn, a special period awaits where you can experience the charm of Korean traditional culture. It is the 2025 Hanbok Culture Week.

From October 21 to 26, this festival unfolds across the nation, and it is far more than just a hanbok event.

By wearing hanbok, you can receive discounts of up to 50% at theme parks and cultural facilities, enjoy prestigious fashion shows, and participate in various cultural experiences.

The 8th Hanbok Culture Week this year, under the theme of 'Modern Hanbokpan (The Center of K-Culture),' will showcase a new hanbok culture where traditional beauty meets contemporary sensibility.

In this article, I will provide you with detailed information about all aspects of Hanbok Culture Week.

Don't miss this golden opportunity to receive discounts, have wonderful experiences, and learn about traditional culture all at once.

Hanbok Culture Week 2025: Festival of Discounts and Experiences (October 21-26)

Why You Should Pay Attention to Hanbok Culture Week Now

Hanbok is not merely a traditional garment.

With the spread of Korean wave culture, it has established itself as a representative asset of K-culture.

Hanbok is gaining attention on international fashion stages, and foreign tourists consider hanbok experiences to be among their most memorable Korean cultural experiences.

This year's theme, 'Modern Hanbokpan (Modern Hanbokpan, the Center of K-Culture),' demonstrates that hanbok does not remain only in past traditions but is evolving anew as it meets contemporary fashion.

The changes in hanbok created together by young designers and established masters are at the core of this festival.

Hanbok Culture Week 2025: Festival of Discounts and Experiences (October 21-26)

 

Hanbok Culture Week 2025: Festival of Discounts and Experiences (October 21-26)

 

Discount Benefits When Wearing Hanbok

The most practical benefit of Hanbok Culture Week is the diverse discount benefits. Here are the benefits you can enjoy simply by wearing hanbok:

Facility	Discount Details	Period
Lotte World	50% Discount	10.21~31
Seoul Sky	35% Discount	10.21~31
National Museum of Modern Art (Seoul, Deoksugung, Gwacheon, Cheongju)	Free Admission	10.21~26
National Center for Korean Traditional Performing Arts	Saturday Premium Performance 50% Discount	10.25

In particular, the 50% discount at Lotte World is a major advantage for family visitors. The experience of enjoying an amusement park in hanbok itself is unique, and you can also reap significant economic benefits.

 

 

 

Opening Ceremony and Fashion Show in Uijeongbu

On October 21 (Tuesday), the first day of Hanbok Culture Week, a spectacular opening ceremony will be held at Uijeongbu Historical Ruins Plaza.

Hanbok Culture Week 2025: Festival of Discounts and Experiences (October 21-26)

Awards Ceremony for Contributors to Hanbok

Six individuals recognized for their contributions to hanbok will receive commendations this year.

From Professor Lee Eun-joo, Professor Emeritus at the National University of Korea, who dedicated 40 years to hanbok research, to designer Shin Jun-young, who has reinterpreted hanbok with contemporary sensibility.

The achievements of both predecessors who preserved tradition and successors who will lead the new era are being highlighted.

'Portrait of Happiness' Hanbok Fashion Show

What makes this fashion show special is that it is a stage where generations meet.

Predecessors who have preserved tradition team up with contemporary designers who reinterpret hanbok, taking the stage together.

Participating brands include Kim Hye-soon Hanbok, Chai Kim, Seo Dam Hwa, Liu and Biu, Danhan, and Our (6 brands in total). Thirty-six models will showcase different beauties of hanbok.

In particular, model Stephanie Michova and figure skater Cha Jun-hwan will participate, revealing the international appeal of hanbok.

Performance by Dance Team Holy Bang

Dance team Holy Bang, who won the championship in 'Street Woman Fighter' in 2021, will take the stage wearing hanbok.

Their performance, which encompasses both traditional imagery and contemporary sensibility, will demonstrate how diversely hanbok can be interpreted.

Diverse Events Held Across 360 Locations Nationwide

Hanbok Culture Week is not limited to Uijeongbu. Events will be held simultaneously at approximately 360 locations nationwide.

National Assembly Members Hall 'Hanbok Shop on the Move'

From October 20-21, a 'Hanbok Shop on the Move Promotion Hall' will operate in the lobby on the 3rd floor of the National Assembly Members Hall.

Ten hanbok brands will participate, showcasing over 100 types of traditional and everyday hanbok as well as hanbok work uniforms.

The event will focus on promotion and experiences rather than sales, allowing anyone to easily feel the charm of hanbok.

Traditional accessory experiences including traditional Korean hairpins (gat) and ornaments (norigae) will also be available.

National Folk Museum Academic Forum

On October 22, an academic forum will be held at the National Folk Museum to support the UNESCO Intangible Cultural Heritage designation of 'Hanbok Life.'

The forum will enhance the international status of hanbok culture, and a launch ceremony for the UNESCO Hanbok Life Registration Promotion Team will also be held.

Regional Hanbok Festivals

Centered around hanbok creation centers in Sangju, Gyeongbuk; Jeonju, Jeollabuk-do; Gangneung, Gangwon; Busan; and Boseong, Jeollanam-do, regional hanbok experience events will be held in connection with local cultural resources.

Ten unique regional hanbok programs, including hanbok exchange markets and plogging while wearing hanbok, will also be showcased.

 

The Meaning of Hanbok Culture Week: At the Center of K-Culture

The reason Hanbok Culture Week is more than just a festival is because hanbok embodies the identity of Korean culture.

Hanbok is a garment that contains the aesthetics of our nation, and at the same time, it has developed into a cultural product representing the Korean wave on the contemporary fashion stage.

In recent years, hanbok has been chosen as the stage costume for K-pop idols, gained attention at international fashion weeks, and become an essential experience for foreign tourists.

This means that hanbok is not simply clothing of the past but a culture that shares both the present and future.

This year's Hanbok Culture Week slogan, 'Modern Hanbokpan,' precisely expresses this.

Hanbok that is respected for its traditions while being reinterpreted in contemporary ways—this is exactly the center of K-culture that the world is paying attention to.

Learn More About Hanbok Culture Week

More detailed information can be found on the official Hanbok Culture Week website.

All information including regional event schedules, participating organizations, and reservation methods are organized in one place.

Closing Remarks

Hanbok Culture Week is not simply a period for wearing hanbok and receiving discounts.

It is an opportunity to experience our culture and witness the moment where tradition and modernity meet.

You can wear hanbok to amusement parks, art museums, watch fashion shows, and participate in regional festivals.

If you enjoy this festival wearing hanbok with family, friends, or loved ones, it will be a valuable cultural experience, not merely a waste of time. From October 21-26, experience the charm of hanbok at Hanbok Culture Week.

At the place where the beauty of tradition meets contemporary sensibility, you too can become a protagonist of Korean wave culture.

🔗 Sources and Related Information

✓ Official Hanbok Culture Week Website: Confirm nationwide event schedules and detailed information

✓ Ministry of Culture, Sports and Tourism

✓ Traditional Culture Division Contact: 044-203-2549

 

 

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